Learn cold email, AI led outbound & B2B sales.
The plays that founders, operators and sales people are currently using to scale revenue, broken down step by step so you can run them too. Cold Email, LinkedIn, Content, and whatever comes next.
- 30+
- meetings booked a week with cold email and AI, using these plays
- 50+
- companies trust these plays
- 15x
- growth in a year at the cold email agency I built and sold
Monzo+ more
AI has changed how B2B sales works. Cold email still books the meetings.
You don't need the latest tool. You need plays that actually work, from people running them right now.
You commented “Claude” on the guru's post. The PDF was a pitch.
Another sending platform, another dashboard, same empty calendar.
Screenshots of booked meetings everywhere. The actual build, nowhere.
The influencer teaching outbound hasn't carried a number in years.
Making Plays is the opposite of all that. The play, not the pitch.
Systems built from campaigns I'm running right now, and from the cold email agency I built and sold: the exact build, the tools, the settings, so you can copy the play instead of guessing at it.
This is for you if you sell, or lead people who do.
Who need meetings on the calendar this month and can't afford an SDR team to get them.
Who want cold email to be the skill that makes them impossible to replace.
Who can run Clay and wire up a sequencer, but want to know which lever in the system actually moves revenue.
Who want to productise cold email and AI plays instead of trading time for retainers.
You don't need to be in SaaS. If you carry a number, these plays apply.
I'm not writing this from the finish line. I'm in the middle of the game, researching every growth hack, play and understanding what it takes to play in the new era.
6 years in SaaS sales. Co-founded a cold email agency at 26 that ran outbound for $3Bn worth of SaaS brands, scaled it 15x in a year and sold it at 28. Now scaling InboxKit, the cold email infrastructure company, from $10m to $100m in ARR. This is everything I know about cold email, in one place.
Don't take my word for it.
Abbas eliminated the need for us to hire SDRs. Instead we were able to hire AEs, as his cold email engine delivered 20 meetings per week on autopilot.
Jon RudoeChief Commercial Officer, NousBest GTM Engineering knowledge in Europe right now. The pipeline impact in just 14 days was remarkable - and we own everything without relying on an agency to run it.
Max BeauroyreHead of Growth, AbacumFollowing Abbas' guidance and strategy we were able to automate our outreach to highly technical buyers, and create opportunities with c-suite in orgs like Binance & Moonpay.
Anas AmmariHead of Growth, CompilotAbbas trained our first sales hires, which ended up helping us scale, and set the model for our AE and BDR team ever since.
Dom BowcockCo-Founder, BowimiAbbas eliminated the need for us to hire SDRs. Instead we were able to hire AEs, as his cold email engine delivered 20 meetings per week on autopilot.
Best GTM Engineering knowledge in Europe right now. The pipeline impact in just 14 days was remarkable - and we own everything without relying on an agency to run it.
Following Abbas' guidance and strategy we were able to automate our outreach to highly technical buyers, and create opportunities with c-suite in orgs like Binance & Moonpay.
Abbas trained our first sales hires, which ended up helping us scale, and set the model for our AE and BDR team ever since.
Abbas continues to be my go-to advisor when it comes to cold email & the new tooling related to GTM. You can tell he has a passion for making the complex, simple.
Abbas set up the cold emailing function for 3 different companies I was advising as VP. He became my go-to source to bring in when building a function from scratch.
Everything Abbas teaches comes from systems he's actually run. All of my team have access to Making Plays as a core part of their onboarding.
An expert in modern selling, AI powered go to market strategy, and building predictable revenue
He turns outbound and AI-driven sales from a dark art into a clear, repeatable system.
Worked with Abbas at Nous and now at my startup HeySarah. One of the most reliable operators I've worked with. He clearly shows how to build & run the systems.
We’re booking meetings and those meetings are being sat. The enrichment is strong, the targeting is sharp, the conversion is there. What more can I ask for at this point?
meetings on autopilot. They hired AEs instead of SDRs.
Jon Rudoe · CCO, NousARR added in the first six months of running the system.
Dom Bowcock · Co-Founder, Bowimito measurable pipeline impact, owned in-house, no agency.
Max Beauroyre · Head of Growth, AbacumWhat booked meetings cost everywhere else
- They own the system
- Stops the day you stop paying
- Months of ramp time
- Knowledge walks out the door
- You own the whole system
- Every update included, forever
Same meetings. You run it, you own it. Selling for someone else? Reps who bring these systems double their value to the team, and get paid like it.
Join free, pre-order the Play, or get everything.
Join the free community today, pre-order Making Cold Email Plays at the founding price, or go All-Access for every current and future Play plus the paid community.
- ✓Cold email plays discussed and broken down every week
- ✓Your questions answered
- ✓First access and priority pricing on every Play
- ✓Discounts on the SaaS tools you already use
- ✓Connect with other cold email practitioners
Best for: If you want to learn cold email, AI and B2B sales alongside people doing it
Founding price for the first 100 buyers, until October 15. Then $497.
- ✓Making Cold Email Plays, complete
- ✓A 30-minute 1:1 advisory call with me, worth $250 on its own
- ✓15+ hours of step-by-step material
- ✓All future updates to this Play
Best for: If you only ever want cold email. The call alone covers the price.
30-day money-back guarantee
Twelve Plays in year one is over $5,900 at list. You pay $1,437, about $120 a Play.
or $990/year (two months free). Every current and future Play, the community, and monthly live teardowns. Cancel anytime.
- ✓Every Play, current and future, at least one a month
- ✓Making Cold Email Plays, complete (the system behind 50+ SaaS brands)
- ✓Monthly live teardowns with me
- ✓Full community access
30-day money-back guarantee
Learn it alongside people running it.
Cold email plays discussed and broken down every week. Your questions answered. First access and priority pricing on every Play, discounts on the tools you already use, and other cold email practitioners to compare notes with.
Free. Real people only, approved by hand.
How good is your cold email, really?
Paste it into the Cold Email Grader and find out in 30 seconds, scored against the exact standards the plays teach, with every weak line flagged and your opener rewritten.